Direct production and sell, through our platform, of videos to publishers (who will publish videos on their platforms or transmit on their networks). 

Each video can be produced branded (Natcom) or in white label.

Example: news content production focused on a international topic trend on Italian territory, assigned to customer broadcasters in white label or branded (Natcom).

Sell and insertion of ADV inside video contents in the form of pre-roll (compulsory advertising displayed before the start of the video) for the contents distributed to publishers.

Example: Insertion of Video-ADV (15") – sold directly to companies or through ADServer networks – in the form of pre-roll before each video distributed to Natcom Europe's customers.

Production and distribution of ad hoc editorial content on customer needings, both at the in-video product placement level, and at products branded content level.

Example: production of ad hoc contents for customer companies, both at branded content style (focus on specific topics, i.e. for food, a video content explains as the XYZ company is at the cutting-edge of food innovation), and at product placement style (focus on specific products, i.e. for automotive, a video content show and present the new ZYX car as an example of the vanguard of technology).

Marketing and consultancy projects aimed at video content self-production and/or at the use of Natcom Europe platform.

Example: marketing and communication projects on Betting and related TV communication through self-produced contents, commissioned by international clients for the launch of a new product or for market sensitization to specific topics.

Organization and self-production of multimedial contents related to events through two different pillars:

1. Production and distribution of video contents filmed during the event if the organization is in charge of a third party. 

2. Sponsorships, in the event that Natcom Europe is the creator and the organizer of the event, as well as a video content producer.

Example: production and distribution of video contents realized during the "Prima della Scala" in Milan or during Events/Tours organized and directly managed by Natcom Europe.

Distribution of advertising contents (self-produced or supplied by the customers) to the Natcom Europe Publishers / Distributors network, in the form of video ADV pre-roll.

Example: The investing company in communication must distribute an advertisement as a pre-roll. With a given advertising budget available, Natcom Europe distributes the ADV-spot to its Publisher's international network as pre-roll on third-party or self-produced videos until a certain budget threshold is reached, with fixed CPMs.